Where Stores Leak Revenue
The traffic is there. The products are there. Somewhere between landing and checkout, sales are slipping away, and most store owners can’t say exactly where.
- Visitors browse but don’t buy. Conversion sits below 2% with no clear reason why.
- Google isn’t sending you traffic. Competitors rank above you with weaker products.
- Abandoned carts go unrecovered. Around 70% of carts are left behind with no follow-up.
- Ads run but returns keep falling. Without conversion tracking, Google can’t optimise for sales.
- You know something is wrong, but not what. GA4 shows numbers you can’t act on.
What We Audit
Six areas, each scored out of 10 against a fixed checklist, so every finding is specific and comparable.
- Design & User Experience (12 checks): first impression, mobile UX, navigation, trust signals, accessibility basics.
- Conversion Rate Optimisation (12 checks): checkout flow, guest checkout, payment options, upsells, social proof.
- Automations & Email (9 checks): abandoned cart, welcome, post-purchase, review requests, win-back.
- Analytics & Tracking (9 checks): GA4 ecommerce events, Meta Pixel, Google Ads conversion tag, Search Console.
- Technical SEO (12 checks, Standard only): Core Web Vitals, crawlability, schema, indexation, sitemaps.
- On-Page SEO (12 checks, Standard only): title tags, meta descriptions, content quality, keyword targeting.
How It Works
From booking to report: 7 business days. No disruption to your site or your team.
- Book & brief (Day 1). Pay the audit fee, complete a 15-minute intake form, and give us read-only access to GA4 and Google Search Console where applicable.
- We audit (Days 2–6). We run the full review, compile the findings and prepare the report.
- Report & call (Day 7). You receive the PDF report and we walk you through it on a 60-minute call, agreeing implementation priorities together.
What You’ll Receive
Here is what a delivered report looks like, taken from our sample report for a fictitious food retailer on the Standard tier.
Overall score: 51/100, Needs Work. Design & UX 6/10, Conversion Rate 5/10, Automations 4/10, Analytics 5/10, Technical SEO 5/10, On-Page SEO 5/10.
Top 3 priority actions
- No abandoned cart recovery, with 70% of carts abandoned and no follow-up. High impact, low effort.
- A 6-step checkout with no guest option, against an industry average of 3 steps. High impact, medium effort.
- All 47 product pages missing meta descriptions. High impact, low effort.
Ask us for the full sample report to see every check item, score and finding.
Pricing
Lite
€600 excl. VAT
4 areas, 42 checks. Overall score out of 100 across 4 weighted areas.
- Design & UX (12 checks)
- Conversion Rate Optimisation (12 checks)
- Automations & Email (9 checks)
- Analytics & Tracking (9 checks)
Choose Lite if your priority is conversion and recovering lost sales, you already have SEO covered, or your store is under 12 months old.
Standard
€950 excl. VAT
6 areas, 66 checks. Overall score out of 100 across all 6 weighted areas.
- Everything in Lite
- Technical SEO (12 checks)
- On-Page SEO (12 checks)
Choose Standard if you want to know why Google is or isn’t sending you traffic, your store has never had an SEO review, or you run Google Ads and want tracking and SEO aligned.
Both tiers include
- A structured PDF report with scored sections and findings
- A priority action list, ranked by revenue impact
- A fixed-price implementation estimate for every recommended fix
- A 60-minute walkthrough call to present the findings
- The full audit fee credited against any implementation work
Why Novoopus
- We build ecommerce stores. More than 15 stores delivered across retail, food, fashion and services, so we know where revenue leaks happen.
- We run our own eshop. We manage stock, orders and growth day to day, so we audit from practical experience.
- Every finding comes with a fix. Each issue has a recommended fix and a fixed-price estimate. If you want it done, we do it.
- The audit pays for itself. The full fee is credited against implementation, so the audit is the first step of the project, not an extra cost.
FAQs
Automated tools flag technical errors. We review the whole buying journey, from first impression to checkout to follow-up emails, and put a fixed price on every fix. You get priorities and costs, not a list of warnings.
Any of them. The audit is platform-agnostic and covers WooCommerce, Shopify and custom-built stores.
No admin access is needed for the audit itself. We ask for read-only access to GA4 and Google Search Console where applicable. Nothing on your live site is changed.
No. The report and the estimate are yours to use however you like. If you do go ahead with us, the full audit fee is credited against the implementation work.
Choose Lite (€600) if your focus is conversion and you already have SEO covered. Choose Standard (€950) if you want the full picture, including why Google is or isn’t sending you traffic.